Is Your Pizza Menu a Bad Ad?
There are a couple of things that you could do to increase business with your carry-out menus.
One is to make sure that you send a menu with each and every order so that customers can call in and order in the future and the other is to regularly use them as direct mailings in your market area.
However, it is important to understand that you really need to focus on a menu that people will want to keep handy.
If it is an eyesore, you could have the absolute best pizza in town but lose return business because your menu got tossed with the empty pizza boxes.
There are some handy 'tips' that you should keep in mind when designing your carry-out menu that will make it successful for you as a marketing tool.
The best way to determine whether or not your menu is generating business is to monitor your phone calls.
If that phone isn't ringing off the hook and you know that you have scrumptious pizza, then chances are your menu isn't performing as it should.
The other method that many owners and operators use to track their menu's ability to attract business is to include promotional coupons somewhere strategically and visibly placed on the menu.
If those coupons aren't coming in then you know your menu is a flop.
If your current pizza menu is not doing the job, then chances are you are not following the two cardinal rules of effective marketing through menus - design and distribution.
The very first thing to do when designing your new menu is to get some expert advice.
There are printing companies who also have graphic designers on staff that can assist you with your theme and layout so that it is eye-catching yet functional.
Design is actually one of two key factors in determining whether or not your menu will be a success.
The other determining factor is distribution.
Both bear equal weight and both should be a priority if your menu is for advertising and/or promotional purposes.
Statistics indicate that a well designed and effectively distributed menu can significantly increase business.
As far as distribution goes, most printers also have a map of your targeted market area.
Pizza Menu Mailers are highly effective and should be employed whenever possible.
In fact, regular direct mailings keep your business fresh on consumers' minds so that when the 'taste for pizza' strikes them, your flyer will be readily at hand.
The right printing company can even design, print and mail your menus for less than the price of a postage stamp! If there are no printers in your local area that have the capabilities you need to actually do the designing and distribution of your menus, there are reputable printing companies online that can handle the job for you.
And in many cases online printers are even less expensive than local print shops would be.
There is no reason to lose business to a bad ad when an experienced and market savvy printer is just a mouse click away.