Oh No! I Think I Have A Case Of Gimmick-Itus

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OK, I know what you are thinking. This guy is nuts. He's just making up words, and just wishes he had a clue about what he is saying. You may be right, but gimmick-itus is the only name I could think of when I started to have this problem. So, what is gimmick-itus, you may ask. Let me take you back and set the scene for you.

It was around midnight. The moon was shining brilliantly in the star filled sky. I could see the moonlight shimmering off of her long auburn hair. I wanted to...Wait a minute! Wrong scene. Sorry about that. It was just getting good, too. Now, what actually happened...I spent the weekend searching for ideas, programs, software, books, you name it, I was looking for it. I was in the middle of a big project of putting my website together, and I had some ideas, but needed some resources.

After the weekend was over, on Monday, I got back to work on my project. I was so caught up in all the resources that I had downloaded over the weekend that I guess I didn't realize what was happening. On Tuesday, I got home from work, ate dinner, and went to a school choir concert that my daughter was performing in. Due to the lateness of the hour after the concert, I decided not to check my email that evening. (Here is where the realization of the gimmick-itus comes in) On Wednesday, I came home from work and sat down at my computer to get started on my website project again. That was when it hit me. I had 308 emails in my inbox, as well as 42 emails in my spam folder. This had all happened from Monday to Wednesday, because I had checked my mail on Monday. I'm just glad that Windows guy didn't say "You've Got Mail" 308 times. So, guess what all the email was. The majority of emails were from online business people trying to get me to buy their new "gimmick" idea, or program, or software, or DVD, or....you get the picture.There it was. Gimmick-itus!

OK, so now you know what gimmick-itus is. Do you have it? Do you know what causes it? Do you know how to get rid of it? Let's see if we can answer these questions.

1. Do you have it? - If you are getting large amounts of emails from online business holders, and they say they want to help you, and then give you some web address to go to that is from their great friend so-and-so, who has the newest and greatest way for you to earn 4 bazillion dollars in 3 weeks by using their system... then you have gimmick-itus. It's OK. It happens to a lot of great and wonderful people. ( I have to say that to make myself feel better, since it happened to me, too) So, now that we have determined that you have it, let's go to the next question.

2. Do you know what causes it? - Plain and simple, it is mostly caused by Ad-swappers.( If you want to know more about ad-swappers, read my article "Ad-swappers, Love Em Or Hate Em?") Ad-swappers get you to sign up for an email subscription from someone else to receive a free product. Each time you sign up, that person will do the same thing. Before you know what hits you, you have gimmick-itus. If you read my Ad-swappers article, you will see that ad-swapping is not all bad, but it needs to be controlled. That brings us to the next question.

3. Do you know how to get rid of it? - Simply put, stop signing up for email subscriptions! Then, unsubscribe to email subscriptions that you have already signed up for! OK, easier said then done, I know, but you CAN begin to control it. I know it is hard to stop signing up because the FREE offers sound really good most of the time. What you need to do is determine if you really need the "freebie", and if not, then don't sign up just because it sounds good. Most offers will sound good. That's the whole idea behind GREAT salepages. They make it sound so good it can't be refused. So, work on fighting the urge. Then, if all the emails from a particular person start saying the same things like "you need this", "this is unbelievable", "get this before it's too late" etc.it's time to unsubscribe.They are not offering anything valuable, they just want commissions. Eventually you will have weeded out the emails that have less value and you can concentrate on the better subscriptions.

So, in conclusion, I would like to say, having an online business does require having resources, whether it be to use in your business, or to sell in your business, but either way, you have to know what resources are necessary. When you start your business, you should have a general idea in mind of what your business will offer. The "Niche" is a term often used to describe your idea, and you should look for resources that will benefit your "Niche". If you do over-do it on the subscribing for free offers, and you get a case of gimmick-itus, just remember that you can get rid of it with a little bit of focus on the path of your business' "Niche". My article "P.R.O.F.I.T. For Profit" may help you to stay on the right track as you build your Online Business. You have my best wishes in your business endeavors, and I hope you can keep Gimmick-itus under control.
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